About LearnItPedia Technologies Limited

LearnItPedia Technologies Limited is an online computer training school focused on helping learners build practical digital and technology skills. Its training interests include digital marketing, web design, programming, data analysis, artificial intelligence and other technology-related fields.

The organisation aims to make relevant skills more accessible to learners across Africa through structured learning resources and practical training. Quality course content is essential to that goal: learners need lessons that are easy to follow, relevant to current industry practices and useful beyond the classroom.

Role Overview

The Digital Marketing Course Creator will help plan, develop and organise course content that introduces learners to digital marketing principles and guides them through practical implementation. The selected creator should be able to break complex topics into manageable lessons, explain relevant tools and demonstrate how to measure results.

Depending on the agreed scope of work, course materials may include video lessons, presentation slides, written notes, practical demonstrations, assignments, quizzes, case studies and downloadable resources.

Key Responsibilities

Proposed Course Topics

The course creator may be asked to develop some or all of the following subjects, depending on the final curriculum approved by LearnItPedia.

1. Introduction to Digital Marketing

• Meaning, scope and importance of digital marketing.
• Differences between traditional and digital marketing.
• Customer journeys, target audiences and buyer personas.
• Setting measurable marketing objectives.
• Creating a basic digital marketing strategy.

2. Social Media Marketing

• Choosing appropriate social media platforms for a business.
• Developing a social media content strategy and calendar.
• Creating engaging posts and building an online community.
• Understanding reach, engagement, clicks and conversions.
• Planning and evaluating social media campaigns.

3. Search Engine Optimisation (SEO)

• Keyword research and search intent.
• On-page SEO, titles, headings and meta descriptions.
• Content optimisation and internal linking.
• Technical SEO fundamentals and website usability.
• Using search performance data to identify improvements.

4. Content Marketing

• Planning content around audience needs.
• Writing useful blog posts, landing pages and promotional copy.
• Developing content calendars and repurposing content.
• Creating calls to action that support business objectives.
• Evaluating content performance.

5. Email Marketing and Lead Generation

• Building a permission-based email marketing strategy.
• Creating lead magnets and lead capture forms.
• Writing email campaigns and automated sequences.
• Segmenting audiences and personalising messages.
• Measuring delivery, engagement and conversion performance.

6. Paid Advertising

• Understanding paid search and paid social advertising.
• Campaign objectives, targeting and budgeting.
• Developing ad copy and creative briefs.
• Understanding impressions, clicks, CPC, CPA and ROAS.
• Testing campaign variations and improving performance.

7. Analytics and Reporting

• Defining marketing KPIs and conversion goals.
• Understanding traffic sources and audience behaviour.
• Using appropriate analytics and reporting tools.
• Preparing simple performance reports.
• Using evidence to recommend campaign improvements.

8. Practical Digital Marketing Project

• Developing a marketing plan for a sample business.
• Conducting basic keyword and competitor research.
• Creating a content calendar and campaign assets.
• Proposing a realistic budget and measurement plan.
• Presenting recommendations and explaining expected outcomes.

The topics above are a suggested curriculum framework, not a confirmation that every topic is mandatory. The final scope will depend on the course brief and the agreement with the selected creator.

Who Can Apply?

This opportunity may suit digital marketing practitioners, marketing trainers, content strategists, SEO professionals, social media managers, performance marketers and other professionals with relevant experience and the ability to teach.

Applicants should ideally demonstrate the following:

• Practical knowledge of digital marketing concepts and workflows.
• Strong written communication and explanation skills.
• The ability to organise complex information into clear lessons.
• Experience creating educational, marketing or training content.
• Familiarity with relevant marketing platforms and analytics tools.
• Attention to detail, research skills and a commitment to accuracy.
• The ability to meet agreed milestones and respond to feedback.
• A portfolio, sample lesson or evidence of relevant work, where available.

Preferred Skills and Experience

Applicants with experience in one or more of the following areas may be particularly relevant to the course-development project:

• Digital marketing strategy and campaign planning.
• Search engine optimisation and content optimisation.
• Social media content strategy and management.
• Paid advertising and campaign performance analysis.
• Email marketing, lead generation and marketing automation.
• Website analytics, conversion tracking and reporting.
• Video recording, screen recording or online instruction.
• Learning management systems and online course delivery.

Applicants do not necessarily need to be experts in every marketing specialisation. The relevant experience and subject coverage should match the course scope being proposed.

Expected Course Deliverables

The selected creator may be required to provide a set of deliverables agreed before production begins. These could include:

1. A course outline with modules, lessons and learning objectives.
2. Lesson scripts, slides or structured teaching notes.
3. Recorded lessons or practical screen demonstrations, if agreed.
4. Exercises, quizzes, assignments and a capstone project.
5. Downloadable templates, checklists or worksheets where relevant.
6. References for factual claims and any third-party resources used.
7. A final review and agreed revisions before submission.

How the Collaboration May Work

1. Application: Submit your details and relevant experience through the official application page.
2. Review: LearnItPedia reviews the information provided and may request a portfolio or sample lesson.
3. Discussion: If shortlisted, discuss the proposed course scope, deliverables, timeline and commercial terms.
4. Planning: Agree on the curriculum structure and production milestones before creating the full course.
5. Development and review: Prepare the agreed materials and complete the review process.

Submission of an application does not guarantee selection or a paid engagement. Any collaboration will depend on review, mutual agreement and the final terms confirmed by both parties.

Compensation and Revenue-Sharing Arrangements

Compensation should be discussed and confirmed before course production starts. Depending on the agreed arrangement, a collaboration could use a fixed project fee, a revenue-sharing model or another mutually agreed structure.

If a revenue-sharing model is proposed, the written agreement should clearly explain how revenue is calculated, which deductions apply, how refunds and payment processing fees are handled, when payments are made, and how long the arrangement lasts.

Any percentage split is subject to negotiation and written agreement. No specific payment, earnings amount or revenue share is guaranteed by this announcement.

Why Create a Course with LearnItPedia?

• Share practical expertise: Turn your knowledge into structured learning resources that can help other people develop marketable skills.
• Build a professional portfolio: Course-development work may provide an additional example of your ability to explain and teach digital marketing concepts.
• Reach online learners: Contribute to learning resources designed for an audience across Africa.
• Develop educational content skills: Apply your subject knowledge to lesson planning, demonstrations and assessments.

These are potential benefits of the collaboration, not promises of guaranteed income, audience size or future work.

How to Apply for the Digital Marketing Course Creator Job

If you have relevant digital marketing experience and can develop structured, practical learning materials, submit your application through the official LearnItPedia application page.

Be ready to explain your areas of expertise, the type of learners you can teach, your approach to course development and any relevant work samples you can share.

Application website: learnitpedia.com/digital-marketing-course-creator

Frequently Asked Questions